In recent years, Malaysia’s e-cigarette industry has been undergoing profound changes. With the implementation of the Public Health Tobacco Control Act 2024 (Act 852), the industry faces a stricter regulatory environment. The Malaysian Electronic Cigarette Chamber of Commerce (MVCC) called for stronger enforcement of the bill rather than a total ban, believing that a ban could lead to the proliferation of the black market and the shrinkage of the industry. Against this backdrop, how GUUTUU, as a popular brand, responds to policy changes and seizes market opportunities has become the focus of industry attention.
Malaysia’s Public Health Tobacco Control Act 2024 came into effect on October 1, 2024, covering the registration, sale, packaging and smoking bans in public places of e-cigarettes. The bill aims to reduce smoking rates, but MVCC believes that a total ban could lead to the rise of the black market, which would in turn increase the difficulty of regulation.
MVCC Secretary-General Ridhwan Rosli stressed that the e-cigarette industry supports responsible regulation but opposes a total ban. He believes that a ban will not eliminate demand, but will only push products to the black market, while causing national tax losses and job losses.
Despite stricter regulation, the e-cigarette usage rate in Malaysia has increased from 3.2% in 2016 to 5.8% in 2024, indicating that market demand remains strong. Smokeless products such as nicotine bags and chewing gum are gradually emerging and becoming a new trend in the industry.
GUUTUU actively responds to the requirements of the bill to ensure that products comply with registration, packaging and labeling regulations. At the same time, it launches “all-in-one” and “refillable” e-cigarettes to replace disposable products to meet regulatory requirements. Breakthroughs have been made in nicotine salt and natural nicotine extraction technology to optimize the absorption efficiency and user experience of the product. At the same time, environmentally friendly production processes are adopted to reduce carbon emissions and promote sustainable development of the industry.
Through online and offline multi-channel layout, consumer education is strengthened to convey the value of e-cigarettes as a harm reduction tool. For example, cooperation with e-commerce platforms to meet the purchasing habits of young consumers. GUUTUU will continue to work with industry organizations such as MVCC to promote the government to formulate a more reasonable regulatory framework to avoid the negative impact of a comprehensive ban on the industry.
By strengthening cooperation with core supply chain countries such as India, GUUTUU will further enhance the stability of the supply chain and expand the European, American and Southeast Asian markets. We are committed to exploring the comprehensive utilization of tobacco waste, promoting more environmentally friendly production processes, and setting a benchmark for the sustainable development of the industry.
The transformation of the Malaysian e-cigarette industry has brought opportunities and challenges to GUUTUU. Through technological innovation, market strategy optimization and sustainable development practices, GUUTUU is expected to stand out in the fierce market competition and become a leading brand of smoke-free nicotine products. In the future, GUUTUU will continue to be guided by consumer demand and promote the health and innovation of the nicotine industry.
Tags: Malaysia’s e-cigarette industry transformation, reducing smoking rates, the rise of smoke-free nicotine products, guutuu vape