In recent years, global attention to e-cigarettes has increased, especially in terms of youth health. The Indonesian Ministry of Health recently made it clear that e-cigarettes are not an effective substitute for quitting smoking, and called for strict enforcement of tobacco control regulations to protect public health.
According to data from the Indonesian Ministry of Health, in 2023, the smoking rate among adolescents aged 10 to 18 dropped to 7.4%, but the use of e-cigarettes increased significantly, from 0.3% to 3.0%. In Bali in particular, the e-cigarette use rate among adolescents aged 10 to 18 was as high as 20.18%, far higher than the national average.
In order to strengthen tobacco control, Indonesia issued new regulations on July 31, 2024, raising the minimum age for purchasing cigarettes from 18 to 21, and prohibiting the sale of cigarettes within 200 meters of schools and playgrounds. In addition, the new regulations also prohibit the sale and advertising of traditional cigarettes and e-cigarettes on social media and commercial electronic applications, and violators will face penalties ranging from warnings to temporary advertising bans.
As an internationally renowned e-cigarette brand, GUUTUU sells its products in many markets around the world. Faced with Indonesia’s increasingly stringent e-cigarette regulation, GUUTUU needs to adjust its market strategy in a timely manner to ensure that its products comply with local regulatory requirements. For example, in the Indonesian market, GUUTUU should suspend the sale of e-cigarette products and pay attention to the quality and safety of black market products to protect consumer interests. At the same time, GUUTUU can actively participate in e-cigarette harm education activities, enhance its brand image, and ensure that its products meet the strict regulatory standards that will be implemented soon.
Globally, more and more countries and regions have strengthened their regulation of e-cigarettes, especially protection measures for teenagers. This has put forward higher compliance requirements for the e-cigarette industry. Brands such as GUUTUU need to pay close attention to policy changes in various countries and adjust their products and marketing strategies in a timely manner to adapt to the regulatory environment of the global market.
Overall, Indonesia’s new tobacco control regulations reflect the increasingly stringent global trend of e-cigarette regulation. E-cigarette brands need to actively respond, ensure product compliance, and participate in public education to promote the healthy development of the industry.
Tags: e-cigarette regulation, synthetic nicotine, youth e-cigarettes, veehoo vape