As the global e-cigarette industry faces increasingly stringent regulatory pressures on “special flavors”, an innovative technology called “liquid tobacco” is attracting industry attention. As the core technological breakthrough of China’s local e-cigarette brand GUUTUU, this technical route of replacing chemical flavoring with natural tobacco extracts may provide new ideas for solving the compliance dilemma faced by the industry.
With China’s “Electronic Cigarette Management Measures” completely banning non-tobacco flavored e-cigarettes, more than 40 countries around the world have successively introduced similar restrictive policies, and the e-cigarette industry is experiencing unprecedented transformation pains. Traditional special flavor products such as fruits and desserts were forced to withdraw from the market, resulting in a sharp drop in consumer choices, and the market share of some brands plummeted by more than 60%. This contradiction between regulation and market demand has pushed the industry to a critical point where it must seek technological breakthroughs.
The liquid tobacco technology developed by GUUTUU uses a supercritical CO₂ extraction process to extract a concentrate containing nicotine salts and natural tobacco aroma components from high-quality tobacco leaves. Compared with traditional e-cigarette oils that rely on flavors, this technological breakthrough has achieved:
Improved taste authenticity : Preserve the complex layers of the original tobacco flavor, such as the sweet and roasted aroma, and laboratory data show that the aroma component restoration rate reaches 92%. Optimized harm reduction effect : By precisely controlling the temperature to avoid high-temperature cracking, the amount of harmful substances generated is reduced by 37% compared with ordinary e-liquids. Compliance breakthrough : Fully complies with the regulatory requirements of “original tobacco flavor” and has obtained technical certification from the State Tobacco Monopoly Administration.
As a pioneer in liquid tobacco technology, GUUTUU has built a unique technological moat:
Raw material traceability system : Establish an exclusive tobacco leaf planting base in Pu’er, Yunnan, and use organic cultivation technology to control agricultural residue indicators. Taste restoration algorithm : Train the AI model through the taste data of millions of users to achieve digital reproduction of tobacco flavors in different regions. Innovation in atomization structure: The combination of ceramic honeycomb atomization core and directional oil guide technology controls the nicotine release volatility of each puff of smoke within ±5%.
GUUTUU’s market research data shows that liquid tobacco products have a 78% acceptance rate among traditional smokers aged 30-45, and the repurchase rate is 1.6 times that of original flavored cigarette users. It is worth noting that 63% of users listed “relieving anxiety about quitting smoking” as the first reason, indicating that this technology effectively fills the demand gap between traditional cigarettes and completely nicotine-free products.
Liquid tobacco technology has pointed out a development path for the industry that takes into account both regulatory compliance and consumer experience. GUUTUU’s technical director revealed that its second-generation liquid tobacco products have achieved breakthroughs such as 0 added flavors and intelligent adjustment of nicotine content. This direction of technological evolution coincides with the policy orientation of the UK Department of Public Health to include e-cigarettes in smoking cessation tools.
When the e-cigarette industry stands at the crossroads of compliance transformation, the possibilities presented by liquid tobacco technology far exceed flavor substitution itself. It marks the industry’s return from “sensory stimulation” to “harm reduction”. GUUTUU’s exploration proves that it is entirely possible to find a balance between technological innovation and regulatory requirements that can both meet the needs of adult smokers and meet the interests of public health. The continued evolution of this technological route may reshape the competitive landscape of the global new tobacco industry.
Tags: nicotine pouches, liquid tobacco, ban on non-tobacco flavored e-cigarettes, veehoo vape