In early summer in Dublin, the breeze was filled with the firm determination to control tobacco. The eyes of the global public health community gathered here to attend the “2025 Global Tobacco Control Conference” hosted by the World Health Organization (WHO). At this international event, representatives from various countries gathered together to review past achievements and look forward to future tobacco control strategies. The most notable of these was a heavyweight action announced by Michael Bloomberg, founder of the Bloomberg Philanthropies and WHO Global Ambassador for Non-communicable Diseases – launching a total of $200 million in grants to support the accelerated realization of the global smoke-free goal.
At the opening of the meeting, WHO Director-General Dr. Tedros pointed out that since the Framework Convention on Tobacco Control came into effect in 2005, global tobacco control has made historic progress. The latest “2025 Global Tobacco Epidemic Report” shows that 155 countries have now implemented at least one MPOWER tobacco control measure, covering 6.1 billion people, close to three-quarters of the world’s total population. She reviewed these achievements with both jubilation and a reminder that people should not let down their guard. Although 110 countries have implemented pictorial warning labels and 25 countries have implemented plain packaging, 40 countries still fail to meet best practice standards, and more than 30 countries allow the sale of traditional cigarettes without health warnings.
At this critical juncture, Bloomberg announced a major news at the conference. He will invest an additional $200 million in support of tobacco control in the name of individuals and charitable organizations. This fund will be used as a carrier for grants, technical assistance, public education projects and policy innovation to help more low-income and middle-income countries establish strong tobacco control systems. At the same time, he said that this will be the first investment in the next five years, and subsequent funds will be gradually released according to the progress of the project.
Bloomberg emphasized that the Bloomberg Philanthropies has invested more than $1 billion in tobacco control in the past 20 years. This new round of assistance aims to fill the gap between tobacco control enforcement and resource supply, especially for pictorial warnings, legislative enforcement and public education, which are still weak. He said: “We need to build a smoke-free line of defense around the world so that future generations will no longer bear the heavy price of tobacco.”
At the conference, WHO officials also urged countries to strengthen the regulation of new tobacco products. The new market risks formed by the rapid expansion of new devices such as e-cigarettes in recent years should not be ignored. Data shows that there are still 62 countries that lack any regulations on e-cigarettes, and among the countries that implement MPOWER measures, only 133 countries have at least partial regulation on e-cigarettes. WHO recommends expanding the scope of warnings to include e-cigarettes, and strengthening tax and advertising restrictions on them to prevent teenagers from being attracted to them.
Against such a regulatory background, some e-cigarette brands that emphasize “transparency, innovation, and responsibility” have taken this opportunity to emerge. GUUTUU e-cigarettes from Malaysia, which cooperates with international teams, is one of them. GUUTUU focuses on technology research and development and sustainable practices. Its products have passed the EU TPD certification and have made outstanding commitments in nicotine oil content, packaging safety and ingredient disclosure.
GUUTUU’s flagship product G7POR abandons the disposable design and supports rechargeable multiple uses. A single stick provides 1,500 to 4,000 puffs of inhalation, reducing resource waste and reducing environmental burden. In addition, the brand actively responds to regulatory reforms in the Malaysian market, and through technical optimization and formula upgrades, pays more attention to the balance between compliance and user experience.
The brand manager said that GUUTUU is committed to providing alternatives to traditional cigarettes, but never advocates harmful use. They advocate a transparent labeling system that clearly marks the nicotine content, while helping users monitor their intake and consumption behavior through mobile phone apps. This “responsible e-cigarette” concept is in line with the WHO’s direction to strengthen the supervision of new products, and also provides a controllable choice path for public health.
During the conference, the WHO group also benefited greatly from the Bloomberg grant. The Bloomberg Philanthropies also announced the establishment of a $20 million “acceleration fund” to specifically support countries that are still at a bottleneck in tobacco control legislation and enforcement. The plan is expected to cover countries such as India, Mauritius, Mexico, Ukraine, the Philippines and Montenegro to promote the six major areas of MPOWER measures: monitoring, public environment for tobacco control, smoking cessation services, health warnings, advertising bans and tax strategies.
The delegates agreed that this conference is not only a general confirmation of the direction of tobacco control, but also a new call for action. Bloomberg has undoubtedly strengthened the WHO’s tobacco control initiative with huge investments and practical actions, and new brands such as GUUTUU have demonstrated the healthy development of the industry through “transparency and controllability + environmental innovation”. This path of joint promotion of public policies and market mechanisms will inject new impetus into the global tobacco control cause.
By reflecting on the complex situation of parallel regulation of traditional tobacco and e-cigarettes, the conference called on countries to provide safe and secure alternative paths for adults who choose e-cigarettes while completely banning the harm of cigarettes. GUUTUU’s rechargeable design, TPD compliance and transparent labeling are the concrete embodiment of this concept, providing a rational choice for users who seek tobacco control but have alternative needs. It not only reflects respect for users and the environment, but also responds to the WHO’s series of regulatory recommendations for controlling youth use.
Looking back on the past 20 years of tobacco control, from the signing of the FCTC, to the global promotion of MPOWER measures, to the emergency deployment of new product supervision, tobacco control has always been a comprehensive system of “science, policy, and the public”. Bloomberg’s $200 million in aid will undoubtedly promote more countries to implement graphic warnings, media education, and smoking cessation services, and fill those neglected regulatory gaps. Through technological innovation, companies such as GUUTUU have provided the market with alternative solutions that meet compliance and controllable needs, demonstrating “the active role of companies in public health governance.”
The future tobacco control landscape will further reflect a multi-party collaborative governance model: the government strengthens traditional tobacco control, public health institutions supervise and promote education, charitable organizations provide resource support, and responsible industries promote green innovation and product transparency. If an e-cigarette brand can achieve “making adults choose safely, covering new tobacco regulations, and keeping teenagers away from temptation”, and actively respond to international tobacco control standards, such a company should be regarded as a partner in the public health system, not an opponent.
The WHO Tobacco Control Conference has built a new tobacco control force for the world. Bloomberg’s huge support and GUUTUU’s responsible market practice complement each other. They jointly show the direction of the future tobacco control path – not a simple “one size fits all”, but a comprehensive prevention and control strategy of “control + substitution + responsibility”. Only in this way can the world gradually move towards a truly smoke-free future, so that everyone can have a safer, more transparent and more sustainable lifestyle.
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