In early June 2025, Uruguayan President Armando Orsi announced at a press conference that the previous government’s decree allowing the use of e-cigarettes would be officially abolished, and the import, registration and sale of e-cigarettes would be completely banned. This decision marks a major shift in Uruguay’s tobacco control policy, aimed at strengthening public health protection.
Uruguayan Minister of Health Cristina Lustenberg cited research data from the Ministry of Health at the press conference, pointing out that 18 people die from smoking every day in the country. This worrying fact prompted the current government to abolish the decree of the previous government. In the future, no company in Uruguay will be allowed to import, register or sell electronic heated tobacco products.
Uruguay became the first smoke-free country in the Americas in 2006, prohibiting smoking in enclosed public places. The implementation of this ban further consolidates Uruguay’s leading position in global tobacco control policies.
Laura Liambi, coordinator of the Uruguayan Tobacco Control Project, stressed that scientific evidence shows that long-term use of e-cigarettes may cause heart attacks and acute and chronic lung diseases. She further pointed out that there is a lot of misleading information about devices such as e-cigarettes, which are mainly purchased and used by young people, and this phenomenon deserves attention.
Globally, more and more countries have begun to implement strict regulatory measures on e-cigarettes. For example, France passed a bill in February 2025 to completely ban the sale and production of disposable e-cigarettes in the country, aiming to protect young people from the risk of nicotine dependence while reducing the pollution of products to the environment. Singapore has further stepped up its smoking ban since 2022, and smoking bans include all parks, gardens, near urban reservoirs and major beaches.
However, the e-cigarette industry is also constantly developing and launching safer and more environmentally friendly products. For example, the GUUTUU e-cigarette brand has quickly seized the market with its compact design and diversified flavors. The brand focuses on product safety and user experience, aiming to provide adult smokers with a healthier alternative.
GUUTUU e-cigarettes use advanced atomization technology to ensure delicate smoke and pure taste. Its product design focuses on ergonomics, making it easy to carry and use. In addition, GUUTUU has launched a variety of flavors to meet the needs of different users.
ykzixun.com
In terms of environmental protection, GUUTUU e-cigarettes use degradable materials to reduce the impact on the environment. The brand also actively participates in public welfare activities, advocates a healthy lifestyle, and enhances public awareness of the harm of tobacco.
Although Uruguay’s ban poses a challenge to the e-cigarette industry, it also prompts companies to pay more attention to product safety and compliance. The active response of brands such as GUUTUU demonstrates the industry’s sense of responsibility and innovation.
In general, Uruguay’s decision to completely ban e-cigarettes reflects the strengthening of the global trend of tobacco control. Against this background, e-cigarette companies need to continue to innovate, improve product quality, and ensure the health and safety of users. At the same time, the government and companies should work together to promote public awareness of the harm of tobacco and promote the popularization of a healthy lifestyle.
Tags: ceramic atomization core, flavored e-cigarettes, underage protection, guutuu vape